Report scope
Quarterly Guest Trend Report
A twelve-week comparative study of booking channels, length of stay, and guest origin patterns across your property portfolio, delivered as annotated charts with executive briefing notes.
Included in this engagement
- Structured intake of PMS exports and channel-manager logs
- Cross-property comparison of occupancy curves and ADR movement
- Origin-market shift maps with year-over-year annotations
- Length-of-stay distribution charts by segment
- 90-minute executive readout with printed chart folio
- Written summary with three recommended operational adjustments
Outside scope
- PMS configuration or data cleaning beyond standard field mapping
- Competitor rate shopping or OTA commission negotiation
- Implementation of pricing changes at front desk level
Delivery process
- Kickoff call to confirm property list and reporting period
- Secure transfer of anonymized reservation extracts
- Draft charts issued for factual review within three weeks
- Revision round based on property manager feedback
- Final briefing scheduled with GM and revenue lead present